Cause marketing/partnerships
With an understanding of corporate and community organizations' marketing goals and resources, Pamela Rosser PR cultivates partnerships between not-for-profits and businesses. The rewards: access to exclusive audiences, programs funded and positive visibility.

Special events
Pamela Rosser PR determines with clients what type of event will meet their objectives and draw targeted audiences. With goals set, the agency researches and books space, handles event coordination, invitations, speakers, refreshments, registration, volunteer and/or staff assignments and the personal touches that make an event -- and the sponsoring organization -- feel just right.

Media relations
More than just mailing press releases, Pamela Rosser PR's media relations capabilities include identifying media targets, crafting pitch letters and following up for results. Expertise is with Philadelphia metro media and local, community networks; national pitching also available.

Marketing planning
Pamela Rosser PR helps small businesses and organizations determine goals, positioning, targeted audiences, strategies and budgets plus, in conjunction with the client, draft a comprehensive plan that can be used as a business guide or as a tool for winning grants, loans and new capital.

New customer development
Pamela Rosser can bring in new business leads and new markets, using local resources and contacts, techniques learned at area agencies and basic business instincts. Recommendations on solicitation approaches and materials development empower clients to improve results on their own.

Sponsorships/licensing
To help fund events, permanent objects and artwork, Pamela Rosser PR plans, packages and pitches ideas to local and national partner contacts. The firm also executes deals, ensures that terms promised are delivered and that planned project goals are met.

Copywriting
Writing is a means of communicating -- and a tool for results. Pamela Rosser PR develops copy for annual reports, brochures, newsletters and other communications materials -- plus business letters, report summaries and marketing plans.

Communications materials creation
Working with a core group of designers, artists and printers, Pamela Rosser PR manages the creative process of developing printed marketing materials. Under the Pamela Rosser PR system, timelines, budgets and update reports are used as tools in the process of developing high-quality, effective communications pieces.